Mushrooms Go PINK for Breast Cancer

Mushrooms Go PINKBack in October, Canadian mushroom growers joined forces with the Breast Cancer Society of Canada to support research for the prevention, early detection and treatment of breast cancer.

“For every pound of mushrooms sold in the PINK packages from September 13 to November 15, Canadian mushroom farmers made a contribution to the Breast Cancer Society of Canada,” says Nick Pora, President of Mushrooms Canada.

“This was the first time we, as an industry, came together to contribute to a social cause,” says William Stevens, Executive V.P of Mushrooms Canada. “We set a modest goal of $25,000.”

Astonishingly, Canadian mushroom farmers far exceeded their fundraising goal, raising a grand total of $61,128.81.

“I was very proud to present our donation, on behalf of Canadian mushroom farmers, to the Breast Cancer Society of Canada on January 17, 2011,” says Pora. “We feel that this is an important cause, and Canadian mushroom farmers are committed to helping fight the battle against breast cancer.”

Canadian Mushroom Farmers
Breast Cancer Society of Canada

We “Liked” your help!
Mushrooms Canada made an additional donation of $0.10 directly to the Breast Cancer Society of Canada for every person who “Liked” our Mushrooms Go PINK Page on Facebook.

Try these delicious mushroom recipes:

For more information on the link between Mushrooms & Breast Cancer visit mushrooms.ca/breastcancer.

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“Canadian mushroom growers and their employees are justifiably proud of their donation of $61,129 to the Breast Cancer Society of Canada. The farm-gate price they received from retailers for PINK mushrooms in October was the same as they get for non-PINK mushrooms year-round. There were no premiums because the mushrooms were PINK. And consumers paid the same price for PINK as they did for non-PINK. Mushroom growers made these donations out of their own pockets and the Beast Cancer Society was overwhelmed by their generosity.”

Participating Mushroom Farms:
Mushrooms Canada
All Seasons Mushrooms, BC

Avina Fresh Mushrooms, BC
Carleton Mushroom Farm, ON
Champ’s Mushroom, BC
Champag, QC
Continental Mushroom, ON
G.D.P. Mushroom QC
Highline Produce, ON
Loveday Mushroom Farm, MB
Monaghan Mushrooms, ON
Peeters Farm Products, ON
Piccioni Bros. Mushroom, ON
Prairie Mushrooms / Alliance Mushrooms, AB
Ravine Mushroom Farms, ON
Rol-land Farms, ON & PEI
Windmill Farms / Greenwood Mushroom Farm, ON

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