Food Bloggers of Canada Conference: Part 2

After chronicling the Friday night at the first ever FBC Conference, I’m back to share a little bit about the speakers and their chats. The panels and sessions at the Food Bloggers of Canada Conference left attendees in awe.

The early wake up (after a late night) was fueled by excitement for the day, especially since my Mushroom partner Brittany was on the first panel.

The opening panel was the Bloggers and Brands session featuring Brittany Stager, Heather Travis, Mary Luz Mejia and Mardi Michels. This was a fantastic panel, sharing key ingredients brands look for in their bloggers and taping into what bloggers can expect from these partnerships.

The second panel was The Chef and the Critic with Alexa Clark and Chef Jason Bangerter. This panel looked at restaurant blogging from both ends of the spectrum. They shared their views on reviews and on meal photography. They had the best tip for all of you who take photos of your meals- turn the flash off!

Following a brief coffee break, our heads were filled with coding and SEO chat with Melissa Hartfiel and Dave Zille in the session, Tech for your Blog. This had to be one of my favorites of the day, providing so much insight into the world of web, leaving bloggers with a list of tips.

The following panel had everyone perked up in their chairs. As if these foodies could get anymore excited, panelists Aimee Wimbush-Bourque, Dan Clapson and Jan Scott, revealed their stories of success. Making Dough-Earning a Living with your Words shared the bloggers own perceptions through their journeys and broke down their avenues of income. Attendees were furiously taking notes.

A wonderful photography session, led by Adele Hagan and Robin Sharp, taught lighting, compositions and styling for food photography. Having not brought a fancy-shmancy camera, I took this opportunity to get my experiences from the night before posted. Check out Part 1 of this post here.

Rejoining the sessions, I listened as Dianne Jacob stressed the importance of commenting and responding to comments in her Hey, Is There Anybody Out There? session. As someone who reads and comments on multiple blogs daily, her view on commenting and building relationships online certainly resonated with me. It’ll be great to see how many more conversations get started because of her wise words.

Keynote, David Leite was a very welcome guest on Canadian soil, having travelled from NYC. He was the perfect selection for this conference, bringing a wealth of knowledge, experience and humour to the stage.

Sunday morning we were able to dive into the numbers with Brian Baas. The numbers game always scares me, but he broke everything down, clearly outlining how bloggers need to file their taxes. He also chatted about expenses and the importance of documenting and saving all receipts.

At that, we said our goodbyes and cut out to make our way to the Hamilton Food & Drink Fest to pack up the booth. PHEW what a busy weekend! I can’t stress enough how impressive it is that Ethan, Mardi and Melissa were able to pull this conference together. Online fascinations turned to friendships at this conference. It’ll be so wonderful to be reading blogs and hearing the bloggers true voice in my head.

Brittany chronicled her learnings over the weekend in a helpful cheat sheet of tips. Read Brittany’s notes on her blog My Daily Randomness.

Looking forward to FBC2014!



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  • Melissa@EyesBigger April 15, 2013   Reply →

    So good to have you there with us Shannon! You guys have been tremendous supporters of ours from Day One and we can't thank you enough. It was great to share a table with you at dinner on Saturday!

  • Mardi April 16, 2013   Reply →

    Shannon you are an absolute blogging machine 😉 Thanks so much for being there for FBC from the beginning – and speaking of "brands and bloggers" I am always thrilled when you reach out to work with me. Love working with Mushrooms!

  • Aimee @ Simple Bites April 16, 2013   Reply →

    What a rocking recap!! It was so great to have you guys there. See you next time!

  • mushroomscanada April 16, 2013   Reply →

    It was a pleasure to be a part of it all. So nice to meet you in person Melissa!

  • mushroomscanada April 16, 2013   Reply →

    Brittany set some high standards for me lol I'm just trying to keep up! We will certainly be chatting soon, Mushrooms love Mardi!

  • mushroomscanada April 16, 2013   Reply →

    Thanks a lot Aimee! You're an inspiration…looking forward to FBC2014!!

  • Dan @ Dan's Good Side April 16, 2013   Reply →

    Thanks for the nice recap! Happy people enjoyed our panel!

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